Tsubaki. The Soul of Japanese Hair Care.
From the same red bottle that became iconic across Japan, Tsubaki brings camellia oil — the legendary beauty secret of Japanese women — into a complete premium hair care ritual by Shiseido.
Discover the CollectionOur Most-Loved Tsubaki Rituals
Each Tsubaki formula is built around camellia seed oil — pressed from the flower that gives our brand its name — and engineered in Shiseido’s Japanese laboratories for visibly smoother, stronger hair.
Tsubaki Premium Repair Hair Mask
Our signature 5-minute intensive mask. Reconstructs damaged strands from the inside with camellia-infused royal jelly EX.
Tsubaki Premium Repair Shampoo
The red bottle that started it all. A sulfate-balanced cleanse that protects color and rebuilds strength from the very first wash.
Tsubaki Shampoo & Conditioner Set
The complete daily ritual. Our paired shampoo and conditioner work together to smooth, hydrate, and add the signature Tsubaki shine.
Oshima Tsubaki 100% Camellia Oil
Pure camellia seed oil, cold-pressed on Oshima Island. A single-ingredient ritual passed down through generations of Japanese women.
Tsubaki Premium EX Intensive Repair Mask
Our most concentrated repair treatment. Engineered for highly damaged, color-treated, or heat-stressed hair that needs deep restoration.
Tsubaki Hair Oil Perfection Serum
A weightless finishing oil that tames frizz, seals split ends, and gives Tsubaki’s signature mirror-glass shine without any greasy weight.
Three Steps to Tsubaki-Smooth Hair
Hair care, the Japanese way — gentle, layered, and built around the restorative power of camellia oil. This is how we recommend using Tsubaki at home.
Cleanse with Care
Start with Tsubaki Premium Repair Shampoo. Massage gently into wet hair and scalp — our camellia-rich formula cleanses without stripping the natural oils your hair needs.
Treat & Restore
Two to three times a week, swap your conditioner for the Tsubaki Premium Repair Hair Mask. Five minutes is all our deep-penetrating formula needs to rebuild damaged strands.
Finish & Shine
On towel-dried or fully dry hair, smooth a few drops of Tsubaki camellia oil through mid-lengths and ends. This is the final step that gives Tsubaki hair its signature finish.
Which Tsubaki Line Is Right for You?
Every Tsubaki line is built on the same camellia oil heritage — but each is tuned for a different hair concern. Here’s how to choose the right ritual for your hair.
| Best For | Premium Repair | Premium Moist | Volume & Repair | Premium EX |
|---|---|---|---|---|
| Hair Type | Damaged, dry hair | Coarse, very dry hair | Fine, limp hair | Severely damaged hair |
| Main Benefit | Repair & smoothness | Deep hydration | Lift & bounce | Intensive reconstruction |
| Camellia Oil | Yes — signature blend | Yes — extra rich | Yes — lightweight | Yes — highest concentration |
| Finish | Glossy & smooth | Soft & supple | Airy & full | Salon-grade restoration |
| Daily Use | Yes | Yes | Yes | Yes |
Everything You Wanted to Know About Tsubaki
From our Shiseido heritage to how to layer our products — the answers we hear most often from the Tsubaki community.
Yes. Tsubaki is one of Shiseido’s flagship hair care lines, formulated and produced in Japan. The brand launched in 2006 and has been associated with Shiseido’s beauty heritage ever since, drawing on decades of Japanese hair care science.
Camellia seed oil — known in Japan as tsubaki oil — is rich in oleic acid and has been used by Japanese women for centuries to nourish hair. Its molecular profile is remarkably close to the natural sebum your scalp produces, which is why it absorbs cleanly and leaves hair smooth rather than greasy.
For most hair types, we recommend using the Tsubaki hair mask two to three times a week in place of your usual conditioner. For very damaged or color-treated hair, you can use it daily until your hair feels restored, then return to a maintenance schedule.
For chemically processed, color-treated, or heat-damaged hair, we recommend either the Tsubaki Premium Repair Shampoo for everyday repair or the Tsubaki Premium EX Intensive Repair Shampoo for more severe damage. Both pair seamlessly with our Premium Repair hair mask.
Yes. The Tsubaki Premium Repair line is specifically formulated to be gentle on color-treated hair while helping to seal the cuticle and preserve vibrancy. Our camellia oil base is non-stripping, which helps color last longer between salon visits.
Oshima Tsubaki is 100% pure cold-pressed camellia oil — a heritage single-ingredient product traditional in Japan. The Tsubaki Hair Oil Perfection Serum is a modern lightweight blend designed as a finishing product, with camellia oil at its core plus added smoothing agents for a non-greasy daily feel.
Absolutely. The Tsubaki Premium Treatment Water is a leave-in mist designed for both damp and dry hair. Use it after washing to detangle, or refresh second-day hair by misting through mid-lengths and ends before styling.
Tsubaki is a Japanese hair care line produced under Shiseido. The formulas are developed in Japan, drawing on local camellia oil traditions and Shiseido’s research expertise, and our distinctive red bottles remain one of the most recognized hair care designs in the country.
Loved Around the World
Tsubaki started in Japan, but the red bottle now sits on bathroom shelves across the world. Here’s what our community shares about their Tsubaki rituals.
“My hair has never felt this smooth. The Tsubaki mask leaves it glossy without weighing it down — exactly what fine hair needs.”
“I picked up Tsubaki shampoo on a trip to Tokyo years ago. Nothing else has come close since. Worth every yen.”
“Oshima Tsubaki oil is the one beauty product I never run out of. A few drops on damp hair and the shine is unreal.”
“The whole Tsubaki shampoo and conditioner set transformed my color-treated hair. My stylist actually noticed.”
Begin Your Tsubaki Ritual.
Whether you start with our signature red bottle, the Premium Repair mask, or a glass of pure Oshima camellia oil, every Tsubaki ritual leads to the same place — softer, stronger, unmistakably Tsubaki hair.
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